book spread
design photography about me

Axles & Spokes

This project is a conceptual exploration of the bicycle wheel as a symbol of balance, motion, and unity, expressed across 3 distinct media formats.

The print magazine, interactive website and social media campaign work together to present the bicycle wheel's technical precision and cultural significance. Each format engages the audience in a unique way, providing a comprehensive understanding of how the wheel influences urban mobility, design, and human progress.

Scope:

  • Graphic Design

  • Photography

  • Editorial Design

  • Interactive Prototype

  • Animation

Software:

  • Adobe InDesign

  • Adobe Photoshop

  • Adobe After Effects

  • InkJet Printing

  • Figma

Print Publication

The magazine explores the bicycle wheel through its geometry, engineering, and symbolism. Divided into three sections—Axles, Spokes, and Wheel — the content balances technical insights about design with broader themes of movement, balance, and personalization, enhanced by photo-spreads and conceptual essays.

The aesthetic is minimalist and bold, with a black, white, and orange palette highlighting key elements and creating a clear visual hierarchy. A structured grid aligns the text, while images break free for dynamic contrast.

3

concepts

106

individual wheels

58

pages

Scanned spreads

Website

The interactive website is an immersive experience that translates the magazine's concept into a digital format, allowing users to explore the bicycle wheel through three sections: The Meaning Behind, Science of Structure, and Personalization Cycle.

The aesthetic mirrors the magazine’s clean design, with interactive elements, subtle animations and transitions, providing an informative and visually striking journey through the wheel's symbolism.

Prototype